Vobile YouTube Sports Coordinator November 2021 - Present Remote
Lead the management of client’s 15+ YouTube channels, including multiple with over 1M subscribers
Optimize channel content such as titles, descriptions, tags, monetization, thumbnails, playlists, and homepages
Develop insights on video performance to help lead to increased views, subscribers, and new content opportunities
Collaborate with account managers to educate clients on YouTube programming and content strategies to help maximize views and subscribers
Research trends, news, and competitor content
National Basketball Association Social/Digital Content Publisher - Fantasy & Gaming February 2019 - September 2020 Secaucus, NJ
Generated 133.3M impressions and 274.3K engagements for @NBAFantasy on Twitter during 2019-20 regular season (not including hiatus)
Increased NBA Fantasy Twitter engagements 22% YOY from 2019 season to 2020 season
Used Twitter Analytics to identify and understand what content our audience engages with most
Wrote over 1,000 trivia questions for NBA Pick‘Em: Trivia, a free-to-play game on nba.com
Collaborated with third party company to publish video content around fantasy news, advice, and tips
Live-tweeted three NBA 2K League tournaments and playoffs during 2019 season
Assisted with managing NBA 2K League YouTube channel for 2020 season, totaling 2.8M views and +13.7K subscribers
Published content to WNBA and NBA 2K League websites, which included video highlights and game recaps.
Assisted with writing copy on push notifications for NBA 2K League app
WAVE.tv Freelance, Social Media Content Creator - College Football February 2019 - February 2020
Discovered, curated, and created content that aligned with the @Gameday brand, which had 196K Instagram followers
Edited videos using InShot or Premiere and wrote copy in the voice of Gameday/WAVE
Created Instagram Stories strategies around storylines before and during the college football season
Southern Maryland Blue Crabs Marketing Assistant February 2018 - September 2018 Waldorf, MD
Implemented relevant photos, videos, and GIFs on Twitter, accumulating 816,100 impressions from March - September
Increased Instagram followers by 35% by prioritizing high quality gameday photos and using engaging/fun copy
Searched and monitored location tags, hashtags, and team name to interact with fans posting about our team
Planned on-field and concourse entertainment, activities, games, presentation, and strategy of several theme nights and fan fest; visited by over 1,000 fans per game
Constructed run of show schedule for all home games, wrote PA scripts, and created new sponsored games
Assisted with community outreach by coordinating and attending mascot appearances at local schools and events
Promoted the Chick-fil-A Backfin Buddies Kids Club during gamedays, selling over 100 memberships
Ensured gameday sponsorship requirements were fulfilled
Supervised and coordinated the schedules for our hype team, the "Blue Crew"
Surgo Group Digital Marketing Intern September 2017 - December 2017 New York, NY
Led case study on 2017 holiday shopping trends for children’s toys
Created blog content for clients and internally 3-4 times per week while implementing SEO strategies
Assisted with QA of a client’s new e-commerce website launch
Performed audits for internal websites to improve layout and user experience
7 Mountains Media B94.5 Intern January 2017 - May 2017 State College, PA
Researched music and entertainment news to add to the B94.5 morning show rundown
Contributed on air occasionally during the Monday morning shows
Managed Twitter, Snapchat, and Instagram accounts during the morning show
Represented B94.5 at local events in the State College community and assisted with set up/teardown
Insomnia Cookies Campus Marketing Representative August 2016 - May 2017 State College, PA
Set up or attended events and distributed marketing collateral on Penn State's campus to create brand awareness for Insomnia Cookies
Promoted Insomnia Cookies on Penn State's campus 3-4 times per week by sampling store items (cookies, cookie cakes, limited time offers, etc.)
Established relationships with campus clubs and organizations to inform them of Insomnia Cookies' offerings and catering options for future events or meetings
Sports Thread Social Media Intern August 2016 - December 2016 Remote
Assisted with launching the Sports Thread Big Ten Twitter account
Attended Penn State sporting events to capture content for Sports Thread social media accounts and their app
Generated 105,000 impressions on the Sports Thread Big Ten Twitter account over 3 months
Improved Twitter engagement rate monthly by leveraging Twitter analytics